Anthony, Scott D
First Mile
- ISBN 13:
- 9781422171769
- author:
- Anthony, Scott D
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2014
- Pages:
- 256
- Dimensions:
- 21.1 x 14.7 x 2.8 cm
- Genre:
- Business, Finance & Law, Management, Management Skills,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The first mile - the critical moment when an innovator moves from planning to reality - is often plagued by failure. Less than one percent of ideas launched by big companies end up having real impact, but it's not the idea itself that's the problem, rather the process.
In "The First Mile: A Launch Manual for Getting Great Ideas into the Market", strategic adviser Scott Anthony provides practical tools and examples to help innovators navigate this crucial early stage of innovation. You'll learn how to evaluate your idea using the "DEFT" process, gain confidence with "experiment recipes", and avoid common challenges that trip up innovation.
Drawing on his decade of experience as an innovation adviser and investor, Anthony shares hard-won lessons from disruptive start-ups and global giants alike. With this book, you'll gain the knowledge and confidence to tackle the first mile and bring your ideas into the market.
Related Products
Related Products
Running Your First Ultra: Customizable Training Plans for Your First 50K to 100-mile Race
Moehl, Krissy
Air Miles
Burningham, John
Miles of tiles
Not Available
96 Miles
Esplin, J. L.
21 Miles
Garrard, Nicola