Clark, James

Fashion Merchandising: Principles and Practice

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ISBN 13:
9781352011104
author:
Clark, James
format:
Paperback / softback
publisher:
Red Globe Press
language:
English
Publication Year:
2020
Pages:
274
Dimensions:
25.4 x 17.8 x 1.6 centimeters (0
Genre:
Business, Marketing, General,
Condition:
New
Availability:
Item usually sent within 4 working days
£43.51

Description

Fashion Merchandising Principles and Practice is now in its second edition, offering a detailed overview of the role of the fashion merchandiser within a fashion retail organisation. This textbook provides insight into the activities and responsibilities of the merchandiser as part of the fashion value chain.

The book situates the merchandiser role within the broader context of the fashion industry, comparing it to the role of the fashion buyer. A multi-chapter case study provides an example process for planning and creating a balanced product range from the perspective of the merchandiser. The second edition features new contributions by academics and industry practitioners on topics such as sustainability, supply chain management, e-Commerce, and international perspectives.

This textbook is ideal for aspiring merchandisers and suitable for students studying at undergraduate and postgraduate level, as well as practitioners seeking to progress their careers in the fashion industry. New features include focus point materials, a new chapter on sustainability, and updated activities and suggested reading lists.

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