Patrick Newbery
Experience Design
- ISBN 13:
- 9781118609637
- author:
- Patrick Newbery
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2013
- Pages:
- 240
- Dimensions:
- 15.24 x 1.27 x 22.61 centimetres
- Genre:
- Business, General, Nonfiction,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Experience Design: A Framework for Integrating Brand, Experience, and Value By Patrick Newbery and Kevin Farnham Businesses thrive when they can engage customers. However, many companies lack the vocabulary, tools, and processes to enable design to make a real difference. This book bridges that gap by explaining how the quality of customer experience is key to unlocking greater engagement and higher customer lifetime value. It teaches businesses how to think about design as a process, creating better experiences across the entire customer journey. The authors also provide a framework for thinking and talking about "experience design" from both company and customer perspectives. With this approach, you can improve the quality of your customers' experiences and watch engagement soar.
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