Tatam, Sam

Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges

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ISBN 13:: 9780857197870
author:: Tatam, Sam
format:: Paperback / softback
publisher:: Harriman House Publishing
language:: English
Publication Year:: 2022
Pages:: 364
Dimensions:: 11.4 x 10.2 x 0.5 centimetres (0
Genre:: Business, Marketing, General,
Condition:: New
Availability:: Item usually sent within 10 working days

£14.24

Current Stock: 5

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Description

Description

Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges by Sam Tatam. When faced with new challenges, it's easy to feel the need for revolutionary solutions. However, what if this approach is misguided? Sam Tatam suggests that by studying the patterns of human innovation, we can develop more effective ideas by borrowing from yesterday's solutions. This approach draws on the principles of evolutionary psychology and behavioural science to help us solve today's problems. By examining how engineers, designers, marketers, and advertisers have tackled similar challenges over time, Tatam reveals how we can systematically approach the creative process to produce more effective ideas. This book explores five critical challenges we face today and shows how to 'breed' more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity.

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