Nodder, Chris
Evil by Design
- ISBN 13:
- 9781118422144
- author:
- Nodder, Chris
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2013
- Pages:
- 320
- Dimensions:
- 18.8 x 1.78 x 23.11 centimetres
- Genre:
- Computers, Special Topics, User Interfaces,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding how to persuade users through design is crucial for companies looking to engage their audience. This book explores the psychology and marketing behind persuasive design, revealing why certain techniques are effective.
The author examines seven deadly sins that drive human behavior, including pride, sloth, gluttony, anger, envy, lust, and greed. By understanding these flaws, designers can create interfaces that nudge users towards desired actions.
With practical examples from various online platforms, this book provides actionable patterns for incorporating persuasive design techniques into your work. Visit the companion website at evilbydesign.info to learn more.
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