Kurnoff, Janine

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

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ISBN 13:
9781119704669
author:
Kurnoff, Janine
format:
Paperback / softback
publisher:
John Wiley & Sons Inc
language:
English
Publication Year:
2021
Pages:
288
Dimensions:
20.8 x 20.2 x 1.6 centimeters (0
Genre:
Business, Training, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£22.84

Description

Transform your business communications into memorable narratives that drive conversations and advance your career. Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience offers practical guidance on how to develop compelling business stories that meet diverse audience needs. With decades of experience helping top brands bring clarity and meaning to their communications, authors Janine Kurnoff and Lee Lazarus provide a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. You'll discover clever data visualization techniques to humanize your stories and build audience connection, leading to improved presentation skills and better data literacy. This book is ideal for anyone looking to enhance their executive presence, align teams, convert data analysis into data insights, or communicate change and influence audiences. By mastering the art of business storytelling, you'll be able to display confidence and communicate with clarity, regardless of how complex your message may be.

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