O'Toole, William

Events Feasibility and Development: From Strategy to Operations (Events Management)

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ISBN 13:
9781032000879
author:
O'Toole, William
format:
Paperback
publisher:
Taylor & Francis Ltd
language:
English
Publication Year:
2021
Pages:
312
Dimensions:
24.6 x 18.9 x 1.8 centimetres (0
Genre:
Business, Industries, Hospitality, Travel & Tourism,
Condition:
New
Availability:
Item usually sent within 10 working days
£55.88

Description

Events Feasibility and Development: From Strategy to Operations 2nd Edition provides expert guidance on event development and management. Drawing on experience in over 20 countries, this updated edition refines tools and techniques from the first edition, including strategy development, asset management, portfolio management, return on investment, and more.

Case studies and exhibits illustrate key professional management techniques, while a new section on teaching and training in event management adds valuable insights. The book is fully supported by online resources, including lesson plans for a semester course, assessment items, learning objectives, and author videos explaining the topics.

This edition includes a full explanation of the Maturity Model, post-pandemic solutions, and new case studies, making it an essential resource for students of Event Management and professionals looking to improve their event development skills.

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