Brian Moeran
Ethnography at Work
- ISBN 13:
- 9781845204983
- author:
- Brian Moeran
- format:
- Paperback
- publisher:
- Bloomsbury 3PL
- language:
- English
- Publication Year:
- 2007
- Pages:
- 168
- Dimensions:
- 156 mm X 234 mm
- Genre:
- Advertising Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Ethnography at Work explores the inner workings of a Japanese advertising agency through the author's participant observation. This detailed ethnography sheds light on the intricate planning, discussion, and strategies involved in presenting to potential clients. By examining the day-to-day operations of the agency, the book reveals how ethnographic research can be applied to understand complex social systems in business. The author raises important questions about the role of anthropologists in the field, providing insight into their methods and approaches. This book offers a unique perspective on the intersection of anthropology and business, highlighting the value of ethnography in enhancing our understanding of organizational structures, strategies, and daily work practices.
Related Products
Related Products
Neoliberal Capitalism and Precarious Work: Ethnographies of Accommodation and Resistance
Lambert, Rob
Working Through Colonial Collections: An Ethnography of the Ethnological Museum in Berlin
Oswald, Margareta Von
Working Backstage: A Cultural History and Ethnography of Technical Theater Labor
Essin, Christin
Environment, Labour and Capitalism at Sea: 'Working the Ground' in Scotland (New Ethnographies)
Howard, Penny McCall
The Social Organization of Best Practice: An Institutional Ethnography of Physicians' Work
Webster, Fiona