Haugom, Erik
Essentials of Pricing Analytics: Tools and Implementation with Excel
- ISBN 13:
- 9780367363239
- author:
- Haugom, Erik
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2020
- Pages:
- 280
- Dimensions:
- 24.6 x 17.4 centimeters (0.45 kg
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Erik Haugom's Essentials of Pricing Analytics Tools and Implementation with Excel provides a comprehensive introduction to pricing as a tactical function in business operations. This accessible textbook covers fundamental pricing theory, practical implementations using Excel software, analytical tools, real-life examples, and global case studies. The book explores topics such as break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions. It also addresses ethical and legal considerations in pricing strategy. Suitable for advanced undergraduate students, MBA graduates, postgraduate students, and practitioners looking to implement pricing strategy, this book offers practical methods to maximise profits using accessible Excel templates and PowerPoint slides.
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