Travis Vogan
ESPN
- ISBN 13:
- 9780252081224
- author:
- Travis Vogan
- format:
- Paperback
- publisher:
- University of Illinois Press
- language:
- English
- Publication Year:
- 2015
- Pages:
- 288
- Dimensions:
- 15.2 x 2 x 22.9 cm
- Genre:
- Society, Politics & Philosophy, Social Sciences, Communication Studies
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
ESPN: The Making of a Sports Media Empire Travis Vogan's in-depth analysis of ESPN's rise to prominence offers a fascinating look at how the network transformed an industry and reshaped the way we engage with sports. From its humble beginnings as a small operation built on plywood sets, ESPN has evolved into a media powerhouse, leveraging innovative properties like SportsCentury and 30 for 30 to build cultural caché. Through archival research and interviews with key figures, Vogan provides a comprehensive account of ESPN's growth and transformation since 1998. This period saw the network launch high-motor efforts to craft its brand and grow audiences across media platforms, ultimately propelling it to become an entity that lapped its competitors and fulfilled its status as the "Worldwide Leader in Sports". This book offers an inside look at the key factors behind ESPN's success, providing valuable insights into the network's cultural significance and its impact on the sports industry.
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