Perri, Melissa
Escaping the Build Trap
- ISBN 13:
- 9781491973790
- author:
- Perri, Melissa
- format:
- Paperback / softback
- publisher:
- O'Reilly Media, Inc, USA
- language:
- English
- Publication Year:
- 2018
- Pages:
- 175
- Dimensions:
- 22.7 x 15.8 x 1.1 centimetres (0
- Genre:
- Computers, Web, Web Design
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding the value of your product is key to success in today's market. However, many organizations fall into the "build trap," focusing on meeting schedules rather than customer needs. In this book, Melissa Perri explains how effective product management can help companies solve real customer problems while achieving business goals.
By learning how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. The book explores five key areas, including how to set up a product organization that scales, how product strategy connects a company's vision and economic outcomes, and how to build a culture focused on successful outcomes over outputs.
Discover how to apply product management principles to any organization, big or small, and learn how to identify and pursue the right opportunities for producing value through an iterative product framework.
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