Hill, Dan

Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals

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ISBN 13:
9780999741665
author:
Hill, Dan
format:
Paperback
publisher:
Sensory Logic
language:
English
Publication Year:
2022
Pages:
34
Dimensions:
21.6 x 14 x 0.2 centimetres (0.0
Genre:
General (US: Trade), Nonfiction, Psychology,
Condition:
New
Availability:
Item usually sent within 5 working days
£8.98

Description

Dan Hill's Emotionomics 2.0 explores the role of emotions in business and their impact on customer and employee experiences. Building on his earlier work, Hill provides a comprehensive guide to understanding emotional dynamics and their application in branding, innovation, advertising, sales, leadership, management, and more. In this fully-revised edition, Hill updates his original insights with new perspectives, reflecting the evolving importance of empathy and ethics in business. As consumers and workers increasingly prioritize companies that demonstrate these values, businesses must adapt to stay ahead. By recognizing emotions as a key currency alongside dollars, leaders can make informed decisions that drive success. Hill's work is grounded in scientific research, offering a valuable framework for navigating the complex emotional landscape of modern business.

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