Hoffman, Greg
Emotion by Design: Creative Leadership Lessons from a Life at Nike
(No reviews yet)
Write a Review
- ISBN 13:
- 9781847943569
- author:
- Hoffman, Greg
- format:
- Paperback
- publisher:
- Penguin (Cornerstone)
- language:
- English
- Publication Year:
- 2023
- Pages:
- 304
- Dimensions:
- 19.8 x 12.9 x 1.8 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Greg Hoffman's story is one of transformation, from a small design intern at Nike to a key player in crafting some of the most iconic campaigns in history. With a career spanning over thirty years, he has helped shape the brand's identity and inspire millions worldwide.
Now, Hoffman shares his insights and expertise in "Emotion by Design", a transformative method that will help any brand tap into the power of emotion to unlock creativity and connection with their audience.
With a unique framework that draws on Hoffman's lifetime of experience at Nike, this book offers a fresh perspective on the art of marketing and design, and how to make brand connections stronger.
Related Products
Related Products
Leadership: Lessons from a Life in Diplomacy
McDonald, Simon
£20.91
Leadership Lessons from a Life in Diplomacy by Simon McDonald offers valuable insights into effective leadership gained from nearly four decades of experience in Her Majesty's Diplomatic Service...
Leadership: Lessons From My Life in Rugby
Jones, Eddie
£16.93
Eddie Jones shares his insights into what it takes to be a great leader in this inspiring and straight-talking book.With three World Cup finals under his belt, including back-to-back championships...
Brady: Life Lessons from a Legend (Life Lessons from a Legend)
Boone, Brian
£15.54
Tom Brady: Life Lessons From a Legend offers a unique perspective on success and perseverance. Through his remarkable career, Brady has demonstrated an unshakeable belief in himself and a relentless...
Life in the Studio: Inspiration and Lessons on Creativity
Palmer, Frances
£21.53
Frances Palmer's life is a testament to the power of creativity and passion. From her pottery studio to her garden, kitchen, and beyond, she has woven her various pursuits into a rich tapestry of...
Leadership in Turbulent Times: Lessons from the Presidents
Goodwin, Doris Kearns
£11.95
Doris Kearns Goodwin's Leadership in Turbulent Times is a profound exploration of leadership and its development over time. Drawing on her extensive research into four U.S. presidents - Abraham...