Brembeck, Helene
Elusive Consumption
- ISBN 13:
- 9781859737682
- author:
- Brembeck, Helene
- format:
- Paperback
- publisher:
- Berg Publishers
- language:
- English
- Publication Year:
- 2004
- Pages:
- 288
- Dimensions:
- 156 mm X 234 mm
- Genre:
- Consumer issues
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Elusive Consumption challenges our understanding of consumerism in a highly commercialized society. Leading experts from various disciplines gathered to discuss topics such as advertising's influence on buying patterns, cultural homogeneity and heterogeneity, and the relationship between consumer choices and production. The book covers virtually every aspect of consumerism, including the role of products associated with different genders and the impact of advertising on voters' political choices. It presents a state-of-the-art view of consumer culture, exploring whether consumers are unwitting pawns or empowered agents in shaping production. Through its examination of these topics, Elusive Consumption offers a nuanced understanding of the complex dynamics at play in modern consumer society.