Vandermerwe

Eleventh Commandment

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ISBN 13:: 9780471958239
author:: Vandermerwe
format:: HardBack
publisher:: John Wiley & Sons
language:: English
Publication Year:: 1996
Pages:: 262
Dimensions:: 25.2 x 17.45 x 2.49 centimetres
Genre:: Business, Customer Service, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£34.35

Current Stock: 5

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Description

Description

The Eleventh Commandment: Transforming to "Own" Customers

Leading companies such as IBM, Nestle, Dupont, AT&T, and Panasonic have changed their approach to product design and marketing in response to changing customer needs. This shift away from creating products for buyers towards considering the long-term needs of users is a key strategy for success.

This book explores how these companies are implementing this new approach, using real-world cases to demonstrate crucial ideas, tools, and techniques in action at leading firms. Sandra Vandermerwe, a renowned expert in management, shares her insights on how businesses can transform their relationships with customers to achieve long-term success.

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