Lewis/McKone
Edge Strategy
- ISBN 13:
- 9781633690172
- author:
- Lewis/McKone
- format:
- HardBack
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2016
- Pages:
- 200
- Dimensions:
- 23.6 x 15.2 x 2.3 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
In today's fast-changing business landscape, it's easy to get caught up in focusing solely on your core offerings. However, this narrow focus can lead to missed opportunities for growth and profit. Strategy experts Alan Lewis and Dan McKone offer a fresh perspective with their Edge Strategy framework, which helps leaders recognize and capitalize on these hidden opportunities. The Edge Strategy framework provides three key lenses through which you can see and leverage value: Product edge, Journey edge, and Enterprise edge. These approaches enable you to capture incremental profits, create extra value by adjusting your role in supporting the customer's journey, and unlock additional value from resources and capabilities that support your core offering. With engaging examples across many industries, Lewis and McKone provide concrete insights and advice on applying edge strategy and tactics to drive specific business results. By adopting an Edge Strategy mindset, you can stay focused on what matters while also scanning the horizon for new markets and products. This insightful book provides practical guidance on how to identify and assess different "edges" and apply them in your business context.
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