Morgan, Adam
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
- ISBN 13:
- 9780470238271
- author:
- Morgan, Adam
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2009
- Pages:
- 368
- Dimensions:
- 15.49 x 3.81 x 23.11 centimetres
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded, offers fresh insights into the world of business and marketing. Adam Morgan's revised and updated guide features over 25 new interviews and case histories, as well as two new chapters and 12 new typologies of Challenger brands.
With extensive updates of the main chapters, new exercises, and supplementary downloadable information, this book provides a comprehensive resource for businesses looking to compete against established brand leaders. The second edition is now available, just in time for the business challenges ahead.
Adam Morgan's expert analysis and real-world examples make this book a valuable resource for anyone looking to understand the world of Challenger brands and how to succeed in a competitive market.
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