Gerber, Michael E.
E-myth Revisited
- ISBN 13:
- 9780887307287
- author:
- Gerber, Michael E.
- format:
- Paperback
- publisher:
- HarperBusiness
- language:
- English
- Publication Year:
- 2001
- Pages:
- 268
- Dimensions:
- 13.5 x 1.7 x 20.3 centimetres (0
- Genre:
- Small businesses & self-employed
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It This revised and updated edition of a highly acclaimed business book dispels common myths about starting and running a successful small business. Michael E. Gerber, a seasoned small business consultant, shares his insights and experience to help entrepreneurs navigate the challenges of business ownership. Gerber explains the importance of understanding the business as a whole, rather than just focusing on technical aspects, and shows how to apply the lessons of franchising to any business. He also highlights the crucial distinction between working on your business and working in your business, providing valuable guidance on how to grow a business in a productive and assured way.
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