Prabhu, Amit

Digital Strategy Framework: A Practical Guide for Business Incumbents

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ISBN 13:
9781637425657
author:
Prabhu, Amit
format:
Paperback
publisher:
Business Expert Press
language:
English
Publication Year:
2024
Pages:
242
Dimensions:
22.9 x 15.2 x 1.3 centimetres (0
Genre:
Business
Condition:
New
Availability:
Item usually sent within 7 working days
£23.47

Description

Digital Strategy Framework: A Practical Guide for Business Incumbents by Amit Prabhu. Business incumbents face significant disruption threats, and many have embarked on digital transformation journeys. However, around 70 percent of these projects fail due to a lack of clear Digital Strategy. This book provides a comprehensive framework for creating and executing a successful strategy, offering step-by-step guidance throughout the process. Primarily aimed at executives, strategists, transformation drivers, change agents, leaders, and managers, this book is designed to be applied in the workplace. It's not just about gathering information, but about driving real transformation. By applying the framework effectively, business incumbents can overcome common challenges and achieve their digital goals.

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