Allen, Jonathan P.

Digital Entrepreneurship

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ISBN 13:
9781138583696
author:
Allen, Jonathan P.
format:
Paperback
publisher:
Taylor & Francis Ltd
language:
English
Publication Year:
2019
Pages:
196
Dimensions:
23.37 x 15.75 x 1.78 centimeters
Genre:
Business, General, Business,
Condition:
New
Availability:
Item usually sent within 10 working days
£53.06

Description

Digital Entrepreneurship: A Guide to Starting New Ventures with Technology. This textbook provides expert guidance on using technology platforms to start new ventures. It takes a "digital first" approach to entrepreneurship, guiding readers through the process of a lean startup. Students will gain enhanced understanding of different digital business models and analytical skills for digital ventures. With this book, you'll emerge with confidence to move from prototype to product. The accompanying online resources, including slides, a sample syllabus, and exercises, encourage interactive learning in the classroom. Visit to access these additional study materials.

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