Digital Business Models

Digital Business Models: Understanding the New Value Creation and Capture Mechanisms of the 21st Century. The way companies make money is changing. Digital services are often used for free or at a relatively low cost, yet they generate significant revenue. This book explains the key challenges and characteristics of digital business models, which can serve as inspiration for traditional businesses looking to go digital. It also provides insights into successful customer acquisition tactics and the development of business ecosystems by digital players. The authors use academic and managerial knowledge to define concepts, describe how digital businesses create and capture value, and propose tools for managers to analyse situations and formulate strategies. The book evaluates different digital business types, such as multisided platforms, digital merchants, subscription-based models, freemium, social media, and the sharing economy. Real-world examples and case studies are used throughout the book. By understanding digital business models, businesses can reassess their approach to value creation and capture in a digital world. This book provides valuable insights for managers looking to stay ahead of the curve.