Rogers, Everett M.

Diffusion of Innovations

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ISBN 13:
9780743222099
author:
Rogers, Everett M.
format:
Paperback
publisher:
Free Press
language:
English
Publication Year:
2003
Pages:
512
Dimensions:
23.4 x 15.5 x 3.8 centimetres (0
Genre:
Impact of science & technology on society
Condition:
New
Availability:
Item usually sent within 10 working days
£19.25

Description

Diffusion of Innovations, 5th Edition by Everett M. Rogers is a seminal work on the spread of new ideas. This influential book explains how new concepts gain traction through communication channels over time. Initially met with uncertainty and risk, innovations often rely on word-of-mouth to overcome these initial hurdles. As Rogers outlines, the diffusion process typically begins with a small group of individuals who first adopt an innovation, before sharing it with their social circle. However, certain factors can accelerate this process, such as the widespread adoption of new technologies like the Internet. The fifth edition of Diffusion of Innovations addresses these changes and how they are transforming the way we communicate and adopt new ideas. By examining the dynamics of innovation diffusion, Rogers provides valuable insights into the complex processes that shape our understanding of new concepts.

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