Michael West
Developing Creativity in Organisations
- ISBN 13:
- 9781854332295
- author:
- Michael West
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 1997
- Pages:
- 160
- Dimensions:
- 21.54 x 16.36 x 1.19 centimetres
- Genre:
- Business, Human Resources & Personnel Management, Nonfiction,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Developing Creativity in Organisations by Michael A. West explores how innovation at work originates from the creative development of all staff members. Through case studies and examples, this book demonstrates how companies can gain a competitive edge by introducing an innovative culture within their organisation. By understanding the importance of creativity in the workplace, organisations can foster an environment that encourages employees to think creatively and develop new ideas. This approach has been shown to lead to improved productivity and competitiveness. This book provides valuable insights into the role of creativity in organisational success, making it a useful resource for anyone looking to enhance their work environment.