Pike, Steven

Destination Marketing: Essentials

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ISBN 13:: 9780367469542
author:: Pike, Steven
format:: Paperback / softback
publisher:: Routledge
language:: English
Publication Year:: 2020
Pages:: 336
Dimensions:: 24.6 x 18.9 x 1.8 centimeters (0
Genre:: Business, General, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£52.18

Current Stock: 1

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Description

Description

Destination Marketing Essentials provides a comprehensive overview of the key challenges and constraints facing destination marketing organisations. This third edition has been revised to include 27 new case studies, updated pedagogical features, and new content on topics such as cross-sector consortia marketing and social media influencer marketing.

The book applies theory to a range of tourism destinations at various levels, using topical examples to illustrate key concepts. It also includes links to free access of the author's journal articles and online resources for lecturers and students.

With its engaging style and focus on destination competitiveness, Destination Marketing Essentials is an ideal resource for those looking to understand the complexities of destination marketing and how it can be planned, implemented, and evaluated for success.

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