King, Rochelle
Designing with Data
- ISBN 13:
- 9781449334833
- author:
- King, Rochelle
- format:
- Paperback
- publisher:
- O'Reilly Media
- language:
- English
- Publication Year:
- 2017
- Pages:
- 370
- Dimensions:
- 22.86 x 14.99 x 1.78 centimetres
- Genre:
- Computers, Web, Web Design,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Designing with Data: Improving the User Experience with A/B Testing This practical guide shows you how to conduct data-driven A/B testing for making design decisions, from small tweaks to large-scale UX concepts. By combining design practices and data science, you'll gain a deeper understanding of users and craft elegant digital experiences. You'll learn how to use experimentation frameworks to define opportunities, formulate hypotheses, and test different options. With real-world examples and a focus on key metrics and business goals, this book provides a firm grounding in data, data types, and the components of A/B testing.
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