Rand, Paul

Design, Form, and Chaos

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ISBN 13:: 9780300230918
author:: Rand, Paul
format:: Hardback
publisher:: Yale University Press
language:: English
Publication Year:: 2017
Pages:: 240
Dimensions:: 25.91 x 19.56 x 2.03 centimetres
Genre:: Arts & Photography, Art, General
Condition:: New
Availability:: Item usually sent within 10 working days

£40.95

Current Stock: 5

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Description

Description

Paul Rand's Design, Form, and Chaos is a seminal work that showcases the power of effective design. First published in 1993, this influential book explores the principles behind graphic design, including aesthetics, intuition, typography, and market research.

Through seven portfolios of his own designs and those of artists he admired, Rand demonstrates how utility and beauty can be successfully combined. Illustrated with examples of his remarkable work, this book is a must-have for anyone interested in the history of 20th-century American design.

Originally unavailable, Design, Form, and Chaos is now back in print, offering a unique insight into the mind of one of America's most renowned graphic designers.

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