Michlewski, Kamil
Design Attitude
- ISBN 13:
- 9781032837055
- author:
- Michlewski, Kamil
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2024
- Pages:
- 262
- Dimensions:
- 17.4 x 24.5 x 1.8 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Design Attitude offers a fresh perspective on the role of design in organisations. By exploring the cultural dynamics within companies and the unique contribution of designers, this book challenges conventional views on success and competitive advantage. The author's ethnographic study, combined with in-depth interviews and quantitative analysis, provides a nuanced understanding of the impact of design on business outcomes. This approach offers a distinct perspective on Design Thinking, one that focuses on the type of culture designers produce rather than their processes or products. A timely contribution to the debate on design's strategic importance, this book is a valuable resource for anyone interested in the relationship between design and organisations.
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