Grimsgaard, Wanda
Design and Strategy: A Step-By-Step Guide
- ISBN 13:
- 9781032122915
- author:
- Grimsgaard, Wanda
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2022
- Pages:
- 650
- Dimensions:
- 24.6 x 17.2 x 4.6 centimetres (1
- Genre:
- Arts & Photography, Design, Graphic Arts,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
This comprehensive guide bridges the gap between strategy and design, providing a step-by-step approach to planning and implementing design projects. Wanda Grimsgaard's book presents a six-part phase structure that covers initial preparations, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery.
With over 250 illustrations and diagrams, this handbook offers practical advice on how to create solutions that are strategically anchored and deliver successful outcomes for businesses. It addresses the design process from both a company's and designer's perspective, highlighting the value of design as a strategic tool for positioning, competition and innovation.
Perfect for designers in product design and manufacturing, service design, communication design, branding, and advertising, as well as business managers, innovators, and developers, this book encourages readers to think beyond shape and colour to see design through the lens of strategy, process, and problem solving.
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