Kosorin, Dominik
Data in Digital - Advertising: Understand the - Data Landscape and Design - a Winning Strategy
- ISBN 13:
- 9788090713802
- author:
- Kosorin, Dominik
- format:
- Paperback
- publisher:
- Dominik Kosorin
- language:
- English
- Publication Year:
- 2018
- Pages:
- 188
- Dimensions:
- 19.8 x 12.9 x 1 centimetres (0.1
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy This comprehensive guide covers the advertising data landscape, from basic concepts to developing a successful data strategy. You'll learn about the sources of advertising data, how it flows through the ecosystem, and what data is available for targeting from third-party vendors and standalone platforms like Facebook, Google, or online marketplaces. The book delves into Data Management Platforms (DMPs), providing in-depth profiles of popular providers, as well as exploring key privacy regulations such as GDPR. The final chapter offers a blueprint for designing your own successful data strategy, helping you navigate the complex world of digital advertising. By reading this book, you'll gain a deeper understanding of how to make informed decisions about your advertising data and develop a winning strategy to achieve your business goals.
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