Chavez, Tom
Data Driven
- ISBN 13:
- 9781260441536
- author:
- Chavez, Tom
- format:
- Hardback
- publisher:
- McGraw-Hill Inc.,US
- language:
- English
- Publication Year:
- 2018
- Pages:
- 256
- Genre:
- , Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
A comprehensive guide to harnessing data and AI in customer engagement is presented in this book. Digital technology has transformed the way consumers interact with brands, and companies now have more data than ever before about their needs and preferences. The authors provide practical strategies for leveraging this data to create personalized interactions, improve customer service, and drive business success. By applying the principles outlined in the book, businesses can develop a data-powered marketing strategy that is tailored to specific audiences and drives real results. Case studies from top companies demonstrate how data-driven approaches have been successfully implemented, including Pandora's use of second- and third-hand data to better understand its listeners, Georgia-Pacific's shift towards abundance in the data sphere, and Dunkin' Brands' use of CRM data to enhance customer engagement.
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