Hand, David J.
Dark Data: Why What You Don't Know Matters
- ISBN 13:
- 9780691234465
- author:
- Hand, David J.
- format:
- Paperback / softback
- publisher:
- Princeton University Press
- language:
- English
- Publication Year:
- 2022
- Pages:
- 344
- Dimensions:
- 14 x 21.3 x 2.3 centimetres (0.4
- Genre:
- Computers, Server & Database, General Database,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Dark Data: Understanding the Invisible World of Missing Information In today's data-driven world, it's easy to assume that we have all the information we need to make informed decisions. However, the reality is that our data is often incomplete and may only represent a small portion of what's available. This phenomenon, known as "dark data," can lead to mistaken conclusions and disastrous outcomes. David Hand explores the many ways in which dark data can affect us, using real-life examples such as the Challenger shuttle explosion and complex financial frauds. He provides a practical taxonomy of the types of dark data that exist and how they can arise, helping readers to recognize and control for them. By understanding the risks and opportunities presented by dark data, Hand shows how we can make better decisions and reduce the risk of making bad ones. By gaining insight into the invisible world of missing information, readers will learn how to navigate the complexities of data-driven decision-making and avoid the pitfalls of incomplete or inaccurate data.
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