D&AD, D&AD

D&ad: The Copy Book

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ISBN 13:: 9783836568524
author:: D&AD, D&AD
format:: HardBack
publisher:: Taschen
language:: English
Publication Year:: 2020
Pages:: 544
Dimensions:: 19.81 x 14.73 x 4.57 centimetres
Genre:: Business, Communication, Business,
Condition:: New
Availability:: Item usually sent within 4 working days

£17.59

Current Stock: 5

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Description

Description

The Copy Book: Expert Insights into the Art of Advertising Writing This comprehensive guide to advertising writing features a selection of work and essays from 53 leading professionals in the field. Renowned copywriters share their expertise, offering practical advice on crafting compelling arguments for various mediums. From engaging web banners to persuasive letters, this book provides valuable insights into the art of effective communication. Whether you're an advertising professional or simply looking to improve your writing skills, The Copy Book offers a wealth of knowledge and inspiration. With its updated design and authoritative content, this edition is a must-have resource for anyone involved in marketing, advertising, or public relations.

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