Jeff Sauro

Customer Analytics For Dummies

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ISBN 13:: 9781118937594
author:: Jeff Sauro
format:: Paperback
publisher:: John Wiley & Sons
language:: English
Publication Year:: 2015
Pages:: 336
Dimensions:: 18.8 x 1.7 x 23.6 cm
Genre:: Business, Finance & Law, Sales & Marketing, Market Research
Condition:: New
Availability:: Item usually sent within 10 working days

£21.69

Current Stock: 5

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Description

Description

Mastering customer analytics is crucial for any business looking to understand and improve its customers' experiences. This guide provides a comprehensive introduction to measuring each stage of the customer journey, using the right analytics to inform key business decisions.

Written by an expert in the field, Customer Analytics For Dummies covers essential topics such as A/B testing, social media's role in post-purchasing analytics, and usability metrics. You'll also find real-world examples from companies like Wikipedia, PayPal, and Walmart, helping you to put customer analytics into practice at your own business.

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to improve your understanding of customer behavior, this book has the information you need to make smarter business decisions that generate more loyal customers.

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