Holt, Douglas
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
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- ISBN 13:
- 9780199655854
- author:
- Holt, Douglas
- format:
- Paperback
- publisher:
- OUP Oxford
- language:
- English
- Publication Year:
- 2012
- Pages:
- 416
- Dimensions:
- 23.2 x 15.2 x 2.4 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, Brands & Corporate Identity,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands by Douglas Holt and Douglas Cameron
This book challenges conventional models of strategy and innovation, proposing a new approach that focuses on championing a better ideology to drive market success.
The authors argue that breakthrough brands like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's have achieved remarkable success by repurposing cultural content from subcultures to respond to emerging demands. By understanding how these brands have innovated culturally, readers can develop their own strategies for building successful businesses.
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