Dumett, Mari
Corporate Imaginations
- ISBN 13:
- 9780520290389
- author:
- Dumett, Mari
- format:
- HardBack
- publisher:
- University of California Press
- language:
- English
- Publication Year:
- 2017
- Pages:
- 400
- Dimensions:
- 25.91 x 17.78 x 3.05 centimetres
- Genre:
- Arts & Photography, Art, Criticism,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Corporate Imaginations of Fluxus: Strategies for Living. This book examines the renowned artists' collective Fluxus, exploring its complexities and contradictions as it emerged across three continents from 1962 to 1978. The group's founder, George Maciunas, organized Fluxus in a way that simulated corporate organization, yet he also imagined critical art practice in this manner at the time. Through six central figures - George Brecht, Alison Knowles, George Maciunas, Nam June Paik, Mieko Shiomi, and Robert Watts - Dumett reveals how they developed historically specific strategies of mimicking the capitalist system. These artists appropriated tools, occupied spaces, revealed operations, and "performed the system" itself via aesthetics of organization, communication, events, branding, routine, and global mapping. By exploring these strategies, Corporate Imaginations sheds light on the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed.