Kristina Halvorson
Content Strategy for the Web
- ISBN 13:
- 9780321808301
- author:
- Kristina Halvorson
- format:
- Paperback
- publisher:
- New Riders
- language:
- English
- Publication Year:
- 2012
- Pages:
- 216
- Dimensions:
- 17.8 x 1.2 x 22.9 cm
- Genre:
- Computing & Internet, Web Development, Web Design, Web graphics & design, Computer Books: Web Programming, COMPUTERS / Internet / General, Computers / Web / Page Design, Internet - General, Web - Page Design, Computer - Internet, Design, Web site dev
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Content Strategy for the Web: A Guide to Realizing Value from Your Content. For organizations looking to make the most of their content, this handbook provides essential guidance on creating and implementing a successful content strategy. You'll learn how to understand content strategy's business value, discover the processes and people behind effective content creation, and make informed decisions about what content to produce and how to allocate resources. With its all-new chapters, updated material, and real-world case studies, this second edition of Content Strategy for the Web is a valuable resource for anyone working with content. By following the principles outlined in this book, you can build a business case for your content strategy and achieve long-term success.
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