Espirian, John
Content DNA: Using - consistency and congruence - to be the same shape - everywhere
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- ISBN 13:
- 9781916206236
- author:
- Espirian, John
- format:
- Paperback
- publisher:
- Espirian
- language:
- English
- Publication Year:
- 2020
- Pages:
- 248
- Dimensions:
- 21.6 x 14 x 1.3 centimetres (0.2
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Content DNA provides the answers to standing out in today's fast-moving market. By focusing on consistency and congruence, you'll learn how to define a recognizable "shape" for your business.
The author shares his 10+ years of experience as an independent business writer and consultant to help you discover the building blocks of your brand, create content that builds authority and establishes trust, and get clarity on expressing your value through a short, memorable tagline.
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