Bauman, Zygmunt
Consuming Life
- ISBN 13:
- 9780745640020
- author:
- Bauman, Zygmunt
- format:
- Paperback
- publisher:
- Polity Press
- language:
- English
- Publication Year:
- 2007
- Pages:
- 168
- Dimensions:
- 15.24 x 1.27 x 22.86 centimetres
- Genre:
- Consumer issues
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The consumer society has transformed individuals into both the promoters and the commodities they promote. In this new world, people inhabit the same social space as the market, where they need to recast themselves as products capable of drawing attention. Zygmunt Bauman examines how consumerist attitudes and patterns of conduct impact various aspects of social life, including politics, democracy, social divisions, identity building, and value preferences. The invasion of human relations by commodity markets is a central theme in this book, exploring the sources of resentment, dissent, and occasional resistance to these forces. Bauman's insightful analysis reveals the hidden truth behind the consumer society, where individuals are both the merchandise and the marketers. This thought-provoking work offers a nuanced understanding of our contemporary world.
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