Saad, Gad
Consuming Instinct
- ISBN 13:
- 9781616144296
- author:
- Saad, Gad
- format:
- HardBack
- publisher:
- Prometheus
- language:
- English
- Publication Year:
- 2011
- Pages:
- 340
- Dimensions:
- 23.4 x 16 x 2.5 cm
- Genre:
- Macroeconomics
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature by Gad Saad. In this thought-provoking book, evolutionary psychologist Gad Saad explores how our biological heritage influences our daily lives as consumers. He shows that cultural factors are not the only drivers of human behavior, but rather innate evolutionary forces that shape our choices in profound ways. From the foods we eat to the gifts we give, our preferences are often rooted in ancient instincts. Saad identifies four key Darwinian drives that underpin most acts of consumption: survival, reproduction, kin selection, and reciprocal altruism. He also reveals surprising parallels between human consumers and animals in the natural world. This fascinating read is a must-have for anyone interested in understanding the biological basis of human behavior or simply what makes consumers tick. For marketing professionals, advertisers, psychology enthusiasts, and consumers themselves, The Consuming Instinct offers a compelling insight into the complex forces that drive our purchasing decisions.
Related Products
Related Products
Killer Instinct (Instinct Series)
Patterson, James
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Saad, Gad
The Death Instinct
Rubenfeld, Jed
Human Instinct
Winston, Robert M.L.
Survival Instincts
Dawney, May