Dunagan, Colleen T.
Consuming Dance: Choreography and Advertising
- ISBN 13:
- 9780190491376
- author:
- Dunagan, Colleen T.
- format:
- Paperback
- publisher:
- Oxford University Press, USA
- language:
- English
- Publication Year:
- 2018
- Pages:
- 264
- Dimensions:
- 23.37 x 15.49 x 2.29 centimetres
- Genre:
- Music, Genres & Styles, Dance
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Dance has long been used in American television advertisements to sell products. In Consuming Dance Choreography and Advertising, Colleen T. Dunagan examines this practice in depth, tracing its history and analysing its role in shaping U.S. culture. Through a combination of semiotics, choreographic analysis, cultural studies, and critical theory, Dunagan explores the ways in which dance commercials engage with television, film, and advertising to produce cultural meaning. She looks at individual dance-commercials within their historical context, revealing how they contribute to brand identity and the construction of social identities. By examining the connections between dance commercials and the broader cultural landscape, Dunagan provides a nuanced understanding of this often-overlooked aspect of advertising.
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