Dunnett, Susan

Consumer Vulnerability

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ISBN 13:: 9780367891732
author:: Dunnett, Susan
format:: Paperback / softback
publisher:: Routledge
language:: English
Publication Year:: 2019
Pages:: 190
Dimensions:: 24.6 x 17.4 centimeters (0.39 kg
Genre:: Business, General, ,
Condition:: New
Availability:: Item usually sent within 10 working days

£51.23

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Description

Description

Consumer Vulnerability explores how marketing scholarship can help us understand and address consumer vulnerability in various marketplace interactions. By examining how vulnerable consumers navigate different contexts, such as poverty and disability, this book reveals the ways in which they develop specific skills to empower themselves. The contributors draw on a range of methodological approaches to generate insights into consumer vulnerability, with a focus on producing work that benefits individual and societal well-being. A series of commentaries is also included to stimulate critical reflection and new perspectives on this important topic. Originally published as a special issue of the Journal of Marketing Management, this book provides valuable research and analysis for marketers, policymakers, and anyone interested in understanding consumer vulnerability.

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