Arnould, Eric
Consumer Culture Theory
- ISBN 13:
- 9781529609257
- author:
- Arnould, Eric
- format:
- Paperback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 392
- Dimensions:
- 24.4 x 17 x 2.1 centimetres (0.6
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Consumer Culture Theory provides a comprehensive overview of this interdisciplinary field of study, synthesizing subjects such as anthropology, cultural studies, marketing, political theory and sociology to understand consumers' relationships with the marketplace. Edited by leading scholars in Consumer Culture Theory, this book distills the key themes, concepts and theoretical areas into a concise and accessible guide for students and researchers. Drawing on real-world scenarios, reflective tasks and international case studies, the text supports critical thinking and helps apply CCT principles to various research contexts. Suitable for those new to Consumer Culture Theory or seeking an integrative compendium of research and its implications, this book is an essential resource for anyone looking to understand consumption and marketplace phenomena. Edited by renowned experts in the field, this updated edition includes six new chapters, making it a valuable resource for undergraduate and postgraduate students, as well as those writing a dissertation or thesis on Consumer Culture Theory.
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