Blake J. Harris
Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
- ISBN 13:
- 9780062276704
- author:
- Blake J. Harris
- format:
- Paperback
- publisher:
- Dey Street Books
- language:
- English
- Publication Year:
- 2015
- Pages:
- 576
- Dimensions:
- 15.2 x 3.7 x 22.9 cm
- Genre:
- Business, Finance & Law, Biographies & Histories, Business & Economic History
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation In 1990, the video game industry was dominated by Nintendo, but Sega was on the verge of a revolution. With the arrival of Tom Kalinske, a man with a unique approach to business, Sega transformed from a struggling arcade company into a market leader. This is the story of how Kalinske and his team of underdogs took on Nintendo and sparked a global corporate war that would change the industry forever. Based on over 200 interviews with former Sega and Nintendo employees, Console Wars reveals the behind-the-scenes story of how Sega's unconventional tactics and bold ideas led to a ruthless David-and-Goliath showdown with Nintendo. The battle was fierce, with the fate of the industry hanging in the balance. In the end, Sega emerged victorious, inspiring a team of underdogs to slay a giant and birth a $60 billion dollar industry. This is the underdog tale of how Kalinske turned an industry punchline into a market leader, and how the video game industry was forever changed as a result.
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