Siggelkow, Nickolaj
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
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- ISBN 13:
- 9781633697003
- author:
- Siggelkow, Nickolaj
- format:
- Hardback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2019
- Pages:
- 256
- Dimensions:
- 23.5 x 15.6 centimetres (0.50 kg
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage
Nicolaj Siggelkow and Christian Terwiesch explore how companies can turn occasional transactions with customers into long-term, continuous relationships while driving operational efficiency improvements.
The authors identify four pathways for turning episodic interactions into continuous relationships, providing a framework for creating and implementing connected strategies that deliver value to both customers and businesses.
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