Gaby CrucqToffolo , Sanne Knitel

Concept Code: How to Create Meaningful Concepts

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ISBN 13:
9789063694326
author:
Gaby CrucqToffolo , Sanne Knitel
format:
Paperback
publisher:
Bis Publishers 01 edition
language:
English
Publication Year:
2016
Pages:
192
Dimensions:
20.3 x 1.5 x 24.9 cm
Genre:
Business, Finance & Law, Sales & Marketing, Advertising, Gaby Crucq-Toffolo, Sanne Knitel,Concept Code: How to Create Meaningful Concepts,Bis Publishers,9063694326,Management & Business: General,Business & Economics,Business / Economics / Finance,Bus
Condition:
New
Availability:
Item usually sent within 2 working days
£16.47

Description

Concept Code: Bringing Life to Your Ideas Gaby Crucq-Toffolo and Sanne Knitel guide you through every stage of developing a concept from idea to fully matured concept. By understanding the importance of consumer thinking, you'll learn how to create a cohesive concept that meets both emotional and functional needs. A successful concept is not just an idea, but a living entity that attracts and binds your target audience. Concept Code provides insight into the consumer's mind and its role in making your concept successful. With this book, you'll discover how to add vision to your product or service, create content that determines coherence, and execute your concept. By following the principles outlined in Concept Code, you'll be able to develop a concept that grows and matures over time, ultimately driving your success.

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