Clayton M. Christensen, Taddy Hall, Karen Dillon,

Competing Against Luck: The Story of Innovation and Customer Choice

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ISBN 13:: 9780062435613
author:: Clayton M. Christensen, Taddy Hall, Karen Dillon,
format:: HardBack
publisher:: HarperBusiness
language:: English
Publication Year:: 2016
Pages:: 288
Dimensions:: 15.2 x 2.5 x 22.9 cm
Genre:: Business, Finance & Law, Management, Management Skills, Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan,Competing Against Luck: The Story of Innovation and Customer Choice,HarperBusiness,0062435612,Management & Business: General,Bus
Condition:: New
Availability:: Item usually sent within 10 working days

£17.65

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Description

Description

Hardcover, 288 pages, published 4th October 2016. Innovation is often seen as a game of chance, but what if companies could develop products and services that customers are willing to pay premium prices for? Clayton Christensen, a renowned expert on innovation, reveals a new approach to transforming innovation and growth. Christensen's groundbreaking theory, "Jobs to Be Done", challenges the conventional wisdom that understanding customers is the key to innovation success. Instead, he argues that it's understanding the jobs that customers are trying to get done that drives innovation. This approach has been successfully applied by some of the world's most respected companies and fast-growing startups.

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