Enghel, Florencia
Communication in International Development: Doing Good or Looking Good? (Rethinking Development)
- ISBN 13:
- 9781138569928
- author:
- Enghel, Florencia
- format:
- Paperback / softback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2018
- Pages:
- 182
- Dimensions:
- 23.4 x 15.7 x 1.9 centimeters (0
- Genre:
- Nonfiction, Social Sciences, Third World Development,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Communication in International Development: Doing Good or Looking Good? This book explores how communication is used in international development to achieve two main goals: doing good and looking good. It examines how different efforts to do good are combined with attempts to present a positive image, whether to donor constituencies or specific audiences such as journalists. Development communication studies have traditionally focused on interventions aimed at doing good among recipients, but this book highlights the importance of considering the role of promotion and reputation management in those practices. The result is a critical text that sheds light on the tensions between these two goals and their impact on international development cooperation. Suitable for students, scholars, and practitioners working in international aid, this book provides valuable insights into the complexities of communication in international development.
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