CockburnEvans, John

Coaching for Cultural Transformation: Staying Competitive in Changing En vironments

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ISBN 13:
9780335249275
author:
CockburnEvans, John
format:
Paperback / softback
publisher:
Open University Press
language:
English
Publication Year:
2021
Pages:
170
Dimensions:
22.7 x 15.4 x 0.9 centimeters (0
Genre:
Business, Human Resources & Personnel Management, ,
Condition:
New
Availability:
Item usually sent within 10 working days
£28.38

Description

Coaching for Cultural Transformation: Staying Competitive in Changing Environments by John Cockburn-Evans. In today's fast-paced business environment, a static company culture is no longer sufficient to stay ahead. To remain competitive, companies must adapt and evolve their culture in a focused and strategic manner. This practical guide offers advice on how to coach leaders and staff at all levels to drive cultural transformation and mitigate against failure. Through behavioural psychology theory, real-world examples, and personal anecdotes, the author provides insights into the business imperative for change, potential failure points, and why coaching is critical. The book also explores established change management models, the impact of regional cultures on change programmes, inspirational leadership approaches, and overcoming resistance to change at an individual and company-wide level. This guide is essential reading for coaches and managers seeking to support sustainable change in their organisations, offering practical advice that can be applied immediately.

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