Kumar, Nirmalya
Clash: Amazon Versus Walmart
- ISBN 13:
- 9780143466529
- author:
- Kumar, Nirmalya
- format:
- Hardback
- publisher:
- Penguin Business
- language:
- English
- Publication Year:
- 2024
- Pages:
- 272
- Dimensions:
- 24.4 x 16 x 2.6 centimetres (0.4
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
The World's Largest Companies: A Study of online marketplaces and Walmart By Professor Nirmalya Kumar Penguin Random House India Pvt. Limited, 2024 Hardcover, 272 pages This book examines the business models of two of the world's largest companies, online marketplaces and Walmart, and their impact on the retail industry. The author explores how these companies have redefined the way businesses operate, using technology, data analytics, and customer orientation to stay ahead of the competition. As one company is poised to surpass another as the world's largest, this study sheds light on the challenges faced by incumbents competing with disruptors in a rapidly changing market. The book also delves into the concept of omnichannel retailing, where physical stores must coexist with online retailers. By analysing the strategies and tactics employed by online marketplaces and Walmart, readers can gain valuable insights into the future of business and commerce.
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