Freeth, Peter
Change Magic
- ISBN 13:
- 9781908293046
- author:
- Freeth, Peter
- format:
- Paperback
- publisher:
- Cgw
- language:
- English
- Publication Year:
- 2016
- Pages:
- 562
- Dimensions:
- 23.4 x 15.6 x 2.9 centimetres (0
- Genre:
- Business, Human Resources & Personnel Management, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Change Magic by Peter Freeth explores the nature of change and its impact on organisations. It argues that traditional approaches to change management are often ineffective and that true transformation requires a different approach. The book introduces the concept of Change Magic, which posits that change is not something that can be achieved through deliberate action, but rather it is a perception that can be influenced. As such, the focus shifts from trying to change people or organisations, to creating an environment in which change becomes effortless and invisible. By applying the principles outlined in Change Magic, readers can create agile and adaptable organisational cultures that leave people amazed and wondering how they achieved this transformation.